Everybody knows about Snapchat. It is one of the heavily used social media apps. But can it be used for marketing purposes? The answer is yes. Snapchat essentially used to send pictures between friends can now also be used for marketing and increasing brand awareness.
It might seem a little tricky but it is not, you just need to get used to it and you will be surprised by the results you receive. Using Snapchat as a marketing tool you get to target almost 70% of the young generation.
This is a market you don’t want to let go. Its exposure is increasing from teenagers to the young adult population and even more.
We at Digital Uprisers are here to offer you our services in promoting your business and your brand by all the available resources. Here are the ways in which we can promote your brand:
Our services include:
Snapchat business account
It comes with an ad manager
Create and add me URL
Use a snap code badge
You need an effective marketing strategy
A good marketing strategy always requires
You need to plan ahead
Know the audience
You will be able to reach a young audience. Which is relatively new.
There will be less competition because as compared to Instagram and Facebook, businesses don’t actively use Snapchat as a marketing tool which can be your biggest asset in cultivating new customers.
You will be able to reach a global audience.
Snapchat currently has over 300 million active users per month. There are many ways through which you can advertise on Snapchat.
Using snap ads: these are basically 10-second videos on a vertical screen. This can be interactive, informative using audio-visual graphics.
It also offers sponsored geo-filters and sponsored lenses which will allow you to send snaps from specific locations. The lenses will allow you to narrow down specific locations like cafes etc.
Many businesses use it to promote events and etc.
The sponsored lenses are more interactive when you compare them with geo-filters. Like the dog filters that users apply before taking their picture or recording a video. You can create such filters to promote your brand.